What Is the Job Description of a Life Insurance Agent?

Independent Life Insurance Agent can help you through the process of finding and buying a policy. They can also provide updates as the application goes through the underwriting process with the insurer.


Being a life insurance agent requires determination and knowledge of regulations. They are paid primarily in commission and must find their own customer leads.

A life insurance agent is a salesperson who helps clients obtain life insurance policies to ensure that their loved ones will be financially protected in the event of the policyholder’s death. They may be employed by an agency, brokerage, or independently owned business, and their responsibilities include finding new leads, assessing their client’s needs, advising them on the different types of life insurance available, customizing packages for their clients, and completing necessary paperwork and underwriting requirements to obtain the policy.

Life insurance agents are required to have strong interpersonal skills in order to build relationships with prospective customers and explain the nuances of each type of life insurance policy. They must also be able to accurately assess a potential client’s financial situation in order to provide them with the best options for their individual needs and goals. As with all sales positions, it is important to be able to meet and exceed production quotas set by the company. Failure to do so can result in being fired from the job.

Many states require life insurance agents to undergo a series of training programs and pass state-specific exams before becoming licensed to sell life insurance policies. Additionally, they must maintain ongoing professional development to stay up-to-date on changes in state laws and regulations regarding the sale of insurance.

In addition to selling life insurance policies, an independent agent may be responsible for obtaining leads, marketing their services, and overseeing administrative tasks related to the business. They often rely on themselves for income and must be self-motivated in order to be successful. Those who work as employees of insurance agencies or brokerages may receive a small base salary in addition to their commissions.

Whether they are employed or an independent, all life insurance agents must continually seek out new clients to keep their commissions flowing. This can be a challenging aspect of the job, especially in the early years when many agents struggle to break even. Most new agents are required to shadow an experienced life insurance agent for their first few years in the business, which can help them get a feel for the industry and what it takes to be successful.


Life insurance agents help clients secure their families’ financial futures. They assess clients’ needs and goals to recommend coverage options that fit their budgets and lifestyles. To do this, they need excellent communication and interpersonal skills to build trust with their clients. They also need a strong knowledge of the products and services they sell.

Some agents are independent and sell policies from multiple companies, while others work for a specific company or are called captive agents. Independent agents typically earn commissions only on their sales, while captive agents receive a salary in addition to their commissions. They may also be licensed to sell other types of insurance, such as medical, disability, and long-term care.

When a client is ready to buy a policy, the agent submits a completed application to the insurance company. They often perform underwriting, reviewing the applicant’s health history and other information to determine their eligibility for coverage. They then explain the terms and conditions of the policy to the client, ensuring they fully understand the benefits and risks associated with each option.

Depending on the policy, an agent may offer additional follow-up service to their clients. They will check in with their clients every few years to ensure the policy is still a good fit, making adjustments as necessary. They will also work with beneficiaries to process death claims quickly and efficiently.

While a bachelor’s degree isn’t necessary to become a life insurance agent, the career requires extensive training and ongoing certifications to maintain their licenses. To become licensed, aspiring agents must pass an exam given by their state’s insurance regulator. The exams cover state laws and regulations, insurance industry standards, and the skills and practices needed for effective insurance sales. Individuals who have worked as an insurance agent or broker for at least one year, or who have a degree in finance, economics, business, accounting, or law, may qualify to waive the exam and skip the education requirement. Individuals who have served in the Armed Forces may also waive the exam if they provide proof of military service and evidence of successful completion of an insurance course.

Customer Service

A life insurance agent’s knowledge of the product, personalized guidance, and continued support make them an essential part of the insurance journey. They help clients select the policies that best suit their individual needs and budget, and they guide them through changes in coverage as their lives evolve. A successful agent builds lasting relationships that lead to a lifetime of protection.

New agents often enter the profession because of its high earning potential, but this is a mistake. Many are not cut out for sales and end up quitting within a year. “Being an agent is not easy and it requires a lot of time outside of work,” Roberts says. He recommends that anyone interested in this career should have a strong background in customer service and a passion for helping others.

The first step to becoming an agent is obtaining a license. Most states have online licensing applications that you can fill out. Typically, the application asks for a background check and fingerprinting. The state agency or department will provide step-by-step instructions for scheduling your fingerprinting appointment, which is usually completed by a third party vendor.

After obtaining your license, you must start looking for leads. This can be done through networking, group presentations, social media, and other marketing methods. Obtaining referrals is also an effective method of getting the ball rolling. Once you have a solid client base, it is possible to advance within the company, or even establish your own agency.

Once you meet with a potential client, your next task is to explain the different policies available. Many of these are available through online platforms, but some of them may require a more in-depth discussion with an agent or broker. This is especially true for permanent policies, like whole life insurance, which offer cash value that grows tax-deferred.

While meeting with a client, always maintain professionalism. You must leave a positive impression so that the client feels comfortable working with you again in the future and is willing to refer you to others. This type of business model is essential to building your network, and it is something that all successful agents master.

Policy Administration

A life insurance agent is a financial professional who provides guidance to individuals and families on how to secure their futures with life, disability, and annuity insurance products. They help clients assess their needs and financial goals, provide rate quotes, and assist with application paperwork. They follow up with clients on a regular basis to determine if their needs have changed and assist with policy modifications and renewals.

In addition to helping customers select the right policies, a life insurance agent can also support them in the event of an accident or death. As a result, an individual looking to become a life insurance agent should be prepared for a rigorous educational journey that includes passing multiple licensing exams. In addition, successful agents must stay up to date on industry regulations and regulatory changes through continuing education opportunities, reading professional publications, and networking with peers and colleagues.

Modern digital insurance platforms provide powerful tools and intuitive guided workflows for a range of policy processes. For example, they can automate the issuance of new policies, including out-of-sequence endorsements and automated renewals. Moreover, they can provide real-time and scheduled policy changes and facilitate easy online policy management and updates. In addition, they can also support customers in making their premium payments through a connected payment gateway.

Moreover, a powerful insurance policy administration system can provide a complete end-to-end customer experience by leveraging data analytics to identify valuable insights into customer behaviors and preferences. This insight enables businesses to better meet customer needs, which can increase customer satisfaction and retention rates.

ScienceSoft’s insurance policy administration software solutions are designed to empower insurers with a complete, seamless end-to-end solution. Our platform offers a rich set of APIs that can be integrated into existing internal systems, as well as robust and customizable guided flows that allow users to perform all of their tasks without the need for additional applications.

The platform can support various lines of business, including auto insurance, property insurance, life & annuity insurance, and specialty lines. Its powerful, configurable product modeling supports the creation of dynamic insurance products with user-defined terms and conditions. Moreover, the solution can automate the creation of one-time and recurring invoices with QR codes and payment links for instant processing. In addition, it can provide a complete audit trail for all policy transactions.